Fragrance can have a significant impact on mood and memory. Our sense of smell is closely linked to the limbic system in the brain, which is responsible for emotions, memory, and even behaviour. When you experience a particular scent, it can instantly evoke feelings or memories from your past that are tied to a specific event.
For these reasons, fragrance has been used extensively throughout history for curating wellness and self-care.
Calming and Relaxing Scents
Lavender: Known for its calming properties, lavender is often used to reduce anxiety and stress, helping to promote relaxation and even better sleep.
Sandalwood: Often used in meditation practices, sandalwood promotes feelings of tranquility and grounding, reducing stress and enhancing mental clarity.
Citrus (e.g., Lemon, Bergamot): The fresh, zesty aroma of citrus fruits is uplifting and energizing. It can help reduce feelings of anxiety and boost your mood by enhancing feelings of optimism.
For a calming and relaxing style fragrance, try WILD- Notes of Vanilla, Cassis, Citrus, Bamboo, Jasmine, Sandalwood, Orchid and Patchouli.
Energizing and Uplifting Scents
Peppermint: Known for its refreshing and invigorating scent, peppermint can stimulate the senses and increase alertness, helping to fight off fatigue.
Grapefruit: A bright and refreshing citrus note, grapefruit can energize the mind and help elevate your mood, promoting feelings of vitality and enthusiasm.
Eucalyptus: Its fresh, clean scent can invigorate the senses and clear the mind, improving focus and making you feel more awake and alive.
Jasmine: Known for its sweet, floral aroma, jasmine can uplift spirits and promote a sense of well-being, often used in perfumes to enhance feelings of joy and confidence.
For an energising and uplifting fragrance, try TWENTY 2- Notes of Bergamot, Grapefruit, Orange Blossom, Vetiver, Cedar, Vanilla and Amber.
Mood-Boosting and Happy Fragrances
Vanilla: Sweet, warm, and comforting, vanilla has a reputation for bringing feelings of happiness and nostalgia. Its familiar, rich aroma can evoke warmth and contentment.
Rose: Often associated with love and romance, rose can evoke feelings of affection, happiness, and serenity. Its scent is thought to stimulate positive emotions and enhance mood.
Ylang-Ylang: This sweet, floral note is often used to enhance emotional well-being, promoting feelings of joy and euphoria. It's also used in aromatherapy to reduce stress and balance emotions.
For a mood-boosting fragrance, try GINNY – Notes of Ginger, Lemon, Bergamot, Magnolia, Jasmine, Rose, Vanilla, Amber and Sandalwood.
Grounding and Comforting Scents
Cedarwood: The deep, woodsy scent of cedarwood is grounding and calming. It promotes relaxation and mental clarity, creating a sense of stability and peace.
Patchouli: This earthy, musky fragrance has a grounding effect, helping to reduce feelings of anxiety or emotional instability, promoting a sense of calm.
Amber: Warm, sweet, and resinous, amber creates a cozy, comforting environment. Its scent is often associated with feelings of warmth, security, and sensuality.
For a comforting fragrance, try JAZZ – Notes of Pepper, Neroli, Lemon, Rum, Vetiver, Tobacco and Vanilla.
Fragrance has the power to shift your mood, boost your positivity, or help you relax. It’s a subtle but impactful way to influence your emotions throughout the day. Whether you’re looking to feel more relaxed, or create a comforting atmosphere, choosing the right scent can make a significant difference in how you feel and how others may perceive you.
